New Regulation: Clearer Prices for Consumers. he Chilean government recently approved a new regulation regarding price information per unit of measurement for products offered to consumers.
This new regulation replaces Decree No. 229 of 2002 and aims to improve transparency and make it easier for consumers to compare products in their daily purchases.
What does this regulation involve?
The new rule requires businesses to clearly display the price per unit of measurement (for example, per kilogram, liter, or unit), in addition to the total product price.
This allows consumers to easily compare similar products, make more informed purchasing decisions, and identify the best value options.
Why is this important?
This regulation responds to the need for greater transparency in commerce, helping to reduce confusion caused by different packaging formats, sizes, or pricing strategies.
By standardizing how prices are displayed, consumers can better evaluate products based on real value rather than just total price.
Impact on businesses
For companies, this regulation implies adjustments in how prices are displayed (physical and digital channels), updates to eCommerce platforms and product listings, and alignment with new regulatory requirements.
Businesses that adapt quickly will not only comply with the law but also strengthen trust and credibility with their customers.
Final thoughts
This new regulation represents a step forward in consumer protection and market transparency in Chile.
For brands and retailers, it is also an opportunity to improve user experience, build trust, and strengthen their value proposition.
